Yamaha venture into Esports by becoming an official sponsor for Southeast Asian organisation EVOS Esports
The partnership aims to encourage the youth for the development of esports in Indonesia.
Yamaha's 'Generation 125' is now the official partner for Evos Esports, the Southeast Asian based esports organisation. The partnership with Yamaha's product Generation 125 aims to encourage the youth for the growth of esports in the country of Indonesia.
Generation 125 is the alternate name for Yamaha 125cc bike segment, which includes FreeGo, Mio series, X-Ride, Fino and GEAR 125.
The bikes that come under the Generation 125 section feature technologies like ' ‘Definitely Cool’, ‘Definitely Uphill’, ‘Definitely Strong’, ‘Definitely Economical’ and ‘Definitely Reliable’. This makes Generation 125 bikes appealing and value for money.
Takeyama Hiroshi, Deputy Director of Marketing of PT. Yamaha Indonesia Motor Manufacturing (PT YIMM), said, “The high enthusiasm of the younger generation in the esports industry is the motivating factor for Generation 125 in collaborating with EVOS Esports; in supporting the achievements of Indonesia’s younger generation. Yamaha’s ‘Generation 125’ product has now become the choice of the younger generation as a companion in their daily routine, thus this collaboration is expected to further increase the enthusiasm and optimism of Indonesia’s younger generation to continue to advance and move forward. With EVOS Esports, let’s: Let’s GEAR UP, GAME UP, and Win More! ”
Hartman Harris, Co-Founder and Chief Business Officer of EVOS Esports, added, “We are excited to partner with Yamaha as they enter the esports industry for the first time in Southeast Asia. Through the “125 Generation Wins Many” campaign, EVOS Esports and Yamaha hope to reflect the spirit of the younger generation to be advanced and fast, especially in the esports and transportation industry.”
Yamaha choosing Evos Esports as a first-ever esports partner is interesting. This will certainly increase esports penetration further in Indonesia and reach an even wider audience.