Travis Scott is now 'strategic creative partner' for PlayStation 5
Travis and his brand Cactus Jack both are a part of this collaboration.
Varun Gavankar 
American rapper, singer, songwriter, and record producer Travis Scott has now joined PlayStation family as "strategic creative partner". Sony announced today in an official blog post.
Travis and his brand Cactus Jack will be collaborating with Sony to "produce innovative projects" and the collaboration has happened because of "mutual passion for gaming and creativity" within the two.
“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,” Travis Scott said in the release. “Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon.”
TS5 pic.twitter.com/OdGnrtXyrj
— TRAVIS SCOTT (@trvisXX) October 23, 2020
The video brought to life by Travis and Cactus Jack is to celebrate this collaboration. The video showcases “a few of the key people that worked on different aspects of the PlayStation 5,” says Sony.
“Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand—so we think this is a perfect fit,” Sony added on the partnership. “When we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas.”
The PS5 is set to launch early next month in select places on Nov. 12, with a worldwide launch on Nov. 19.
