TikTok inks partnership with Tundra Esports
Kappa to take control over of apparel.
FIFA team Tundra ties with short-video platform TikTok.
Tundra was launched in the year 2019 to build one of the finest FIFA team ever, in the order, they have some of the tops talents of the scene, picking up players from wide demography including Saudi Arabia, Poland and Russia. They also have the eWorld Cup Champion Mosaad ‘Msdossary’ Aldossary. With TikTok, the Italian sportswear brand Kappa has also hopped in as Official Sportive Teamwear provider and will be designing new apparel for the same.
TikTok logo will be added on the front side of Tundra’s new jersey as a part of the partnership.
“FIFA has over 3.3 billion views on TikTok to date. The appetite for esports, and particularly FIFA content is already proven, so the partnership is a natural fit,” Michael Munro, co-founder of Tundra, said.
“Esports has found a natural home on TikTok, with gaming content already proving to be hugely popular in our community. We can’t wait to see what team Tundra has in store for us for FIFA 21,” Jana Ulaite, TikTok Europe’s Head of Brand and Partnerships Marketing, added.