Royal Challengers Bangalore Ventures Into Gaming With Mobile App

Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) has ventured into gaming with their official mobile application as a part of long term business strategy for the platform. With esports and gaming on the rise in India, mobile is the most preferred way of playing games. People have indulged into esports and gaming as a part of leisure activity.

With the easy availability of robust technology, RCB now plans to work with various gaming companies to engage gaming fans with casual games within the RCB official mobile app. RCB is a well-established brand and has a successful digital community. Venturing into gaming will open up new opportunities and ways to engage with RCB fans. RCB app offers users to engage with exclusive content and allows them to interact with RCB players not only during IPL but also throughout the year.

For this Gaming venture, Royal Challengers Bangalore have partnered up with Gamezop, a multi-gaming platform which will offer up to 250 casual games in sports, arcade, puzzle and strategy games genres which will cater to the cricket fans and engage them to play more games.

Commenting on this partnership, Rajesh Menon, Head – Royal Challengers Bangalore, said: “Royal Challengers Bangalore works incessantly to design assets that built the ethos of the brand in congruence with Sports and Lifestyle, mounting into a business strategy to take the brand forward.  It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and help them celebrate the passion for cricket and playing bold. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year.”

"The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom," added Ayush Pandey, Business Development Manager, Gamezop.