Riot and Mercedes Benz Partner Up For Worlds Championship and Future Events
Mercedes Benz will be the first-ever presenting partner of the Trophy Ceremony at Worlds 2020.
The upcoming League of Legends World Championship and the only top tier esports tournaments that will happen on LAN will get a significant amount of boost with Mercedes Benz coming on board as a sponsor, Riot Games announced today.
Luxury car and automotive giant Mercedes Benz will be a significant partner for Worlds 2020 Championship and future League of Legends competitive tournaments.
“Mercedes-Benz will be featured as the first-ever presenting partner of the Trophy Ceremony at each of the three international events. Mercedes-Benz will also develop additional branded content along with dedicated commercials, ad artworks, social media and more, highlighting the pinnacle of League of Legends Esports,” Riot said.
However, concrete information about this sponsorship is not yet revealed, in what capacity will Mercedes Benz work with Riot and financial details about this deal remain undisclosed.
There are multiple potential advertising opportunities with Mercedes Benz on board. For sure, there will be deeper branding done by Mercedes other than just being the presenting partner for tournaments. Mercedes Benz along with Riot Games might make exclusive content revolving around competitive League of Legends tournaments.