North Esports and YouGov announce Partnership
Esports org meets an analytic firm.
Esports organisation North Esports has announced ties with a data analytics firm YouGov
Both ends will take advantage of this partnership. As a part of the ties, North's new 'Ragnarok' jerseys be printed with YouGov logo on sleeves. Additionally, both entities will collaborate to take part in 'one of the most extensive market analysis' of esports fans for the Nordic region.
Alexander Mørch Pedersen, CMO at North Esports, commented on the partnership: “We continue on our journey at becoming a leading Nordic esports organisation. Partnering up with YouGov will help us get there.
“Their proven track record in gathering and analysing data will help us in mapping out the Nordic esports community, becoming even better at seeing and acting on future opportunities as well as substantiating our knowledge within the community.
“We believe our YouGov partnership will have an immense impact on helping our current and future partners achieve their strategic goals.”
The partnership also helps YouGov extend their presence across the globe in esports heading into the Nordic region. Even last year YouGov was a part of a project for the North American region in esports itself. Overall YouGov already solely boasts a userbase of over 9 million users.
Nikolaj Hædersdal Poulsen, Account Director at YouGov, also added a few words on this partnership: “We are really looking forward to working with North Esports to utilise our consumer data and approach to market analysis to streamline the strategic efforts for North Esports.
“YouGov is building a strong global position in esports, where we constantly are monitoring the industry. We have a lot of experience with the American market, and a collaboration with North is an important step to build our presence in the Nordic region.”