NODWIN Gaming brings Battlegrounds Mobile India to Television with Star Sports

For the Battlegrounds Mobile India Masters Series, Indian esports organisation NODWIN Gaming has entered into an agreement with television broadcaster Star India.

As part of the agreement, the Star Sports 2 channel will carry daily coverage of the BGMI Masters Series from June 24 to July 17 in Hindi, Tamil, and English between 8.30 PM to 11.30 PM IST.

The inclusion of esports in major multi-sporting events like as the Olympics, Asian Games, and Commonwealth Games demonstrates the sport's rising importance throughout the world. As a result of this partnership, Star Sports and NODWIN Gaming will be able to reach into the traditional sports-viewing public as well as the casual gamers pool across the country, displaying the possibilities of pursuing an esports career.

Sanjog Gupta, Head – Sports, Disney Star, commented on the partnership with NODWIN Gaming and the broadcast of BGMI Masters: “Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of eSports in India by introducing high quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for esports amongst gamers and elevate aspiration amongst athletes.”

India's top 24 BGMI teams will be seen going for the ultimate title and fighting for a massive prize pool of INR 1.5 crore.

Akshat Rathee, MD & Co-Founder, NODWIN Gaming, added: “We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take esports to the masses. So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould. Satellite television does have its advantages like its unrivalled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of esports, making a connection with the youth across India and bringing esports into the arena of other traditional sports.”

The list of invited teams has not yet been released. However, we will notify you as soon as NODWIN Gaming makes it available.

Moreover, only yesterday NODWIN Gaming welcomed Vishal Parekh from Kingston as its Chief Marketing Officer.