Mercedes-AMG Petronas Esports Team and SteelSeries announce partnership

The peripheral maker will create limited edition mouse, keyboards and headsets for Mercedes-AMG Petronas Esports Team.

Mercedes-AMG Petronas Esports Team and SteelSeries announce partnership
Image Credits: Mercedes-AMG Petronas Esports Team

Mercedes-AMG Petronas Esports Team and the gaming peripherals manufacturer Steelseries have come together for a collaboration.

SteelSeries will work with Mercedes-AMG Petronas Esports Team on a variety of initiatives as the sim-racing team's official peripherals supplier. This involves, among other things, product testing, digital events, and brand activations.

The initiatives are meant to ‘drive performance, innovation, and quality in the sim-racing esports market,' according to the press release.

The peripherals brand will build limited-edition mouse, keyboards, and headsets for the squad to start off the cooperation.

Tony Trubridge, Global Esports Director at SteelSeries, said: “This marks the first time we’ve collaborated with the esports arm of a Formula One team, and this new partnership with the Mercedes-AMG Petronas Esports Team further showcases our commitment to innovation for the best esports athletes in the world.

“At SteelSeries, we have always made it our chief priority to ensure that our products are made for the people who are using them, so we are eager to hear directly from the esports drivers and engineers to help us push boundaries and enhance our products for the esports racing space, our fans and gamers.”

James Vowles, Motorsport Strategy Director, Mercedes-AMG Petronas Formula One Team, added on the partnership: “Feedback is key in motorsport and esports. Whether that is feedback between driver and engineer, or feedback between driver and equipment; it is crucial in the hunt for performance.

 “Creating an environment for our drivers and engineers that is as seamless as possible is always our goal and having a partnership with a company like SteelSeries helps us achieve this objective.”