Mazda Ventures Into Esports With HellRaisers

HellRaisers announced that they have entered into a strategic partnership with a multinational automaker company Mazda’s official distributor and brand importer in Ukraine which is a daughter company of Auto International.

This is a one of a kind partnership in Ukraine, a partnership between a car brand and esports organization. Financial details about this partnership were not disclosed.

As a part of this partnership, Mazda will open up a new marketing segment for itself by advertising and promoting itself to a young audience that consumes content in a unique way, in various social media verticals, videos, projects with industry leaders and will be integrated into tournaments.

However, this partnership is unique in Ukraine, this is not the first time that Car brands are investing in esports, there is a long list of partnerships and sponsorships for example – Mercedez Benz entered into a strategic partnership with League of Legends World Championship 2020, BMW collaborating with Cloud9, G2 Esports and Fnatic.

Various car brands are seeing esports as an innovative medium of marketing appealing to a young audience through various creative and innovative content creation.

Comment on this release, Tatiana Sheremet, Marketing Manager & PR Manager of MAZDA’s official importer in Ukraine: “Unlike the international practice, no car brand in Ukraine has ever collaborated with an esports organization. For a Ukrainian brand distributor, this is a unique project, and we’re very glad to see our brand become the first car partner and friend of an esports team in Ukraine”.

Tatiana Kuzmenko, Chief Business Developer at HellRaisers added: “Esports is part of the new reality, which is proved by more than 1.67 million Ukrainian fans. We’re very glad to become the first club in the country to launch such a large-scale project with a car brand. We don’t want to just put MAZDA’s logo on our channels and jerseys, our goal is to create a truly great and interesting project”.