Legendary athlete Usain Bolt enters Esports by becoming a Co-owner of WYLDE
The fastest man alive has been a gamer all his life.
Usain Bolt, the eight-time Olympic gold winner and current world record holder in sprinting, made a remarkable announcement on social media. He revealed that he will join the Irish esports team Wylde as a co-owner.
WYLDE, the esports organisation based in Dublin, Ireland, was created by Steve Daly and David Cronin two years ago. Daly formerly worked as an investment banker at JP Morgan, while David Cronin was the President and Chief Executive Officer of the American Ireland Funds and a founding shareholder in Irish software firm QUMAS.
The release also reveals that Bolt coming onboard as a Co-Owner will also be “involved in a range of activities focused on elevating Wylde’s growing brand.”
Usain Bolt, as a co-owner of WYLDE, said: “WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world. In esports, like in track & field, it’s critical to have that competitive, winning mentality. I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing”.
WYLDE co-founder David Cronin, added: “Usain coming on board takes WYLDE to the next level. With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players”.
The Irish Esports organisation currently has rosters in Rainbow Six Siege, FIFA, Rocket League and VALORANT. WYLDE launched an academy in 2021 to encourage and foster gaming talent by presenting Bootcamps around Europe, organising community competitions, and offering expert coaching to budding talent. And to take this forward, a Jamaican Bootcamp later in 2022 will be established with its newest stakeholder, Usain Bolt.
Bolt's celebrity profile will be leveraged by the esports organisation to secure lucrative sponsorship deals.