Lando Norris to play a key role in the latest partnership between Garena and McLaren
The deal will see an upcoming in-game collaboration.
McLaren Racing is the latest wingman in Garena's partnership department.
Garena is a renowned game developer and publisher. The same company is the publisher behind the title 'Free Fire' which was the most downloaded game in 2020 worldwide. Another popular game Garena has published is Call of Duty: Mobile.
This collaboration will bring two segments even closer and will focus to "offer creative and engaging experiences to its community of fans across racing and gaming".
Norris has already proved his love towards gaming, he was one of the first personalities from his sector to hop into streaming games on Twitch when the lockdown was announced. Since then, until last month his Twitch channel has actively seen livestreams.
Jason Ng, Vice President, Strategic Partnerships of Garena, said:
“McLaren is one of the most successful sports brands in motorsport. We are glad to be able to work with some of the best minds in the industry through this partnership.”
Mark Waller, Chief Commercial Officer, McLaren Racing, added:
“2020 was a year that brought gaming to the forefront for many around the world. Both McLaren and Garena have a track record of creating engaging content for the gaming community. We are delighted to be working together to further our gaming capabilities and provide captivating content for our fan base around the world.”
The partnership will eventuate somewhat midst this year of 2021. More details will be given out about the same in the coming months.