Gillette Gaming Alliance is returning with celebrities like Lando Norris and Dr Lupo
The Bits for Blades program is making a return too.
The American brand Gillette has announced the return of the Gillette Gaming Alliance for a third time. The 2021 version of the event is featuring 11 streamers including some of the existing popular names - theGrefg, Dr Lupo and even Lando Norris. This group of streamers will create content for their specific region and serve as an official representative for the brand as well.
The 11 streamers that are recruited to form the stack, each is coming from a different country.
Gillette Gaming Alliance 2021 squad:
Lando Norris - U.K.
2DeeJay Knight - Canada/U.S.
Alanzoka - Brazil
CiccioGamer89 - Italy
Papaplatte - Germany
Buster - Russia
theGrefg - Spain
DrLupo - Canada/U.S.
Elded - Mexico
Japan - (TBD)
The last and eleventh streamer is from Japan and is said to be announced at a later date. Each one from the stack will be sharing their personal style and are likely to be seen using all the Gillette products on-stream. The Bits for Blades program is making a return too, which allowed fans to collect Bits by purchasing Gillette products from the official website.
P&G Global Grooming CEO Gary Coombe said in a release, “Esports and gaming continue to explode in popularity, especially through the challenges of the pandemic. It has been incredible to see the growth of the Gillette Gaming Alliance, and we are excited to add this great roster of talent to our legacy in gaming and esports. We are proud to continue providing Alliance members, players, and consumers with a world-class grooming regime to help them face every day, and every game, with confidence.”
DrLupo also added that he is pleased to be returning this year as one of Gillette's partners and is looking forward to more streams and activities.