Giants Gaming and Maggi FUSIAN renew their partnership agreement
The logo of the Nestlé noodle brand will be seen on the Spanish esports team's jersey
Varun Gavankar 
Maggi has renewed its partnership with Giants Gaming. From now on, the Maggi FUSIAN logo will be displayed on the team's jersey throughout this year and Nestlé noodle brand strengthens its commitment to esports.
Maggi will have a presence on the official jersey sleeve, on digital platforms and on physical facilities and events of Giants. Maggi consolidates itself as one of the most relevant brands in the scene of professional esports in Spain and this will be reflected through Giants' network of players and creators.
Maggi entered esports in 2021. After two years of success together, both companies are working together on new formats for 2023.
The Maggi FUSIAN logo will be visible in national and international Giants competitions. Spanish esports team compete in League of Legends, Valorant, and fighting games. In the Valorant Champions Tour (VCT), a tournament that brings together 30 of the most powerful esports clubs of the moment, the Nestlé brand is already present on the team's apparel. The matches have surpassed live audiences of 250,000 viewers.
Pablo Canosa, Chief Commercial Officer (CRO) of Giants, highlights: "It's an honor to continue counting on Maggi as a partner of the team and to see it grow within esports, in this case, including their brand identity on our jersey. This upgrade is the tip of a pyramid whose base is made up of content creation, partnership with our players and influencers, amplification of campaigns, and the ability to work with Diego Gallegos, a Michelin-starred chef and a reference in sustainability in his restaurant Sollo's laboratory. For our part, we thank the brand for their trust over the past few years."
Ariadna Kun, Maggi Product Manager, explains: "We have been supporting Giants for more than two years. Since then, we have been present at the Giants’ dinners and in numerous social media content. This year, we wanted to take a step further and reinforce our commitment to esports. How? By accompanying them with our logo also on the team's jersey. This exciting sponsorship brings us even closer to our young audience through gaming and fun experiences. We are convinced that, together, we will achieve many successes."
