Giants and Opel collaborate to introduce the new Corsa to a young audience
This collaboration includes initiatives with streamers to position the new Corsa among the ‘Gen Z’, which consumes video games and internet content.
The new Opel Corsa will be unveiled at the Home of Giants in Malaga, the headquarters of the Giants esports club. This best-selling German car will initiate its launch campaign in Spain in collaboration with the most renowned esports organization in the Spanish country, at an exclusive event scheduled for Tuesday, September 26. Following this presentation, the new Opel Corsa will become available at Spanish car dealerships in October.
Furthermore, this collaboration between Opel and Giants includes a series of promotional initiatives that will be unveiled throughout the year, aiming to boost the new Corsa among the 'Generation Z.' Streamers with a substantial following of millions will take part in special campaigns to establish the new Corsa among the young audience engaged in esports and video gaming on digital platforms.
The grand unveiling at the Home of Giants on Tuesday, September 26, includes a media presentation where the latest features and characteristics of Opel's popular vehicle will be revealed. There will also be an event for fans, offering them the chance to meet some of their favorite creators and influencers. Additionally, online video game tournaments and racing competitions will be held, along with a some surprises.
Opel in Spain has already opened orders for the new Corsa, a true icon that undergoes a complete renewal, embracing dynamic design, technological advancements, comfort, and the features that have shaped its legend since 1982. Building on six generations of success, the new Opel Corsa goes even further in electrification. The new Opel Corsa is now available for reservation through the Opel Store and at any point within the Spanish network of Opel car dealerships. The first units will be on the streets of Spain next month, in October.
José Ramón Díaz, CEO of Giants, highlights: “The esports audience and gaming content consumers are predominantly young, and we are, without a doubt, the perfect vehicle to introduce the new Corsa to that audience. Esports represent innovation, and we know that Opel is a leading brand that always strives to make a difference with each launch. Therefore, it's a natural collaboration that brings us great joy, and we are confident in its success.”
Vincent Lehoucq, Director of Opel in Spain and Portugal, stated: “In its first public appearance in Spain, hosted at Giants' headquarters, the New Opel Corsa Electric will shine as the star of the press presentation event. The Corsa now comes with entirely new electric and hybrid powertrains, ensuring that Opel's strong traditional offering in the small car segment is taken to the next level. We have great confidence in this collaboration with Giants to bring products that resonate strongly with a youthful audience, such as the new Corsa.”