Garena and Brazilian superstar DJ Alok allocate INR 6 crore for youth development in India
Garena and Alok Institute will collaborate with leading charitable organizations to support programs creating a positive impact for young people in India.
Garena, a leading global online games developer and publisher, and Alok Institute, a philanthropic initiative launched by Brazilian superstar DJ Alok, today announced that they are allocating INR 6 crore to support initiatives in youth education, innovation, and development in India over the next three years.
Deploying proceeds raised through a long-standing content partnership between Garena and Alok, the two parties will collaborate with three charitable organizations to support initiatives that promote education for underserved children, protect against child labour, holistically enhance villages, and strengthen the work of innovative young change makers across different regions in India.
- Together with Kailash Satyarthi Children Foundation, Alok Institute and Garena will help develop villages in Madhya Pradesh and promote educational opportunities for 4,000 children.
- With Ashoka International, Alok Institute and Garena will support the work of the organisation in India and fund projects to be developed by five innovative, young Ashoka Fellows.
- With Lokaa Foundation, the two parties will support the development of the village of Mokkalachenu, home to 68 families, into a sustainable village by improving local infrastructure, education, and environmental protection.
In India, Alok is popular as a DJ and a streamer of the Garena game, Free Fire, while his in-game character of the same name is hugely popular among local players.
“India has a special place in my heart and in my career, and I want to express my gratitude by giving back to the community. The mission of the Alok Institute mission is to promote transformational changes, and improve the lives of thousands of people, and each of the organisations we are working with embody that ethos by focusing on programs that deliver tangible outcomes,” said Alok. “My life, my work, and the Institute's presence are global, but my focus as a philanthropist is very local and based on delivering concrete outcomes.”
“At Garena, our mission is to better lives through technology, and we are passionate about making a positive contribution to our communities. Everyone involved in this initiative is focused on creating a meaningful and long-lasting impact for young people in India, particularly those in underserved communities. We are honoured to partner with the Alok Institute to support these programs,” said Harold Teo, Free Fire Producer at Garena.