G2 Esports Sign Mult-Year Deal With Adidas
With this signing, Adidas becomes the Official Apparel provider of G2 Esports
On Thursday, G2 Esports a Berlin-based esports organization has signed a multi-year deal with top global sportswear brand Adidas. With this deal, Adidas becomes the official sports Apparel provider for G2 Esports as well as the official manufacturer of the G2 Jersey in the 2021 competitive season.
Official G2 Jersey will now be revamped with a new look featuring a subtle holographic image of G2’s CEO Carlos Rodriguez. Several players along with Carlos Rodriguez will appear in a short film announcing this multi-year partnership.
The financial value of this deal remains undisclosed. Adidas has steadily invested in the Esports industry. The company has a multi-year deal in place with Team Vitality, Ninja & Esports organization Team Heretics.