ESL Gaming and Legendary Play Announce Strategic Partnership
The collaboration brings ESL branded leagues and tournaments to Legendary Play's mobile game for esports fans, RIVALS
ESL Gaming, the world's leading esports company, and Legendary Play, developer of esports-themed mobile games, today announced their strategic partnership.
The collaboration brings ESL branded leagues and tournaments to Legendary Play's mobile game for esports fans, RIVALS – a mobile esports manager game for fans of MOBAs (multiplayer online battle arena) – with more than 1 million downloads so far. Since the start of the ESL One Stockholm Dota 2 Major on May 12, RIVALS players can compete in virtual versions of some of ESL Gaming's most popular properties, such as ESL One. Also part of the partnership is a comprehensive marketing agreement that will allow Legendary Play to promote RIVALS across ESL platforms, broadcasts, and social media channels.
"Legendary Play's company vision is to allow fans to live their esports passion. What enables us to provide an authentic experience is to create that exciting atmosphere that everyone loves when watching esports. ESL Gaming has fundamentally shaped the esports experience, and we could not be more excited to give our players the opportunity to win their own version of some of esports' most prestigious events," shared Philipp Karstaedt, COO of Legendary Play.
"We are excited to partner with Legendary Play and offer esports fans around the globe an additional and interactive way to enjoy world-class esports leagues and tournaments. The collaboration allows us to add an extra dimension to a world where everybody can be somebody, and we are thrilled to see that Legendary Play shares our vision and passion for esports," commented Bernhard Mogk, SVP Global Business Development at ESL Gaming.