Chupa Chups, Wavemaker India and LOCO unite to create unique brand Integration in Gaming World

ChupaChups is a Spanish brand of lollipop and other confectionery sold in over 150 countries around the world. The Spanish company has now announced tied with Indian live game streaming platform Loco. This initiative has been conceptualized and carried out by Wavemaker India in partnership with Loco. 

ChupaChup has a tagline of “KarteRaho, Fun Fana Fun Fun” in India. Staying intact to the tag line, the brand wanted to stay connected with audiences and the kid within them - to do so the brand created unique integrations with popular online games such as Bull Bash and Snakes on the Loco app. The integration has been around for 45 days now under the arena section in the Loco mobile application. Contests have been held actively by the brand to recognise the top scorers and rewarding gaming consoles to the top five players every week. 

A few words were passed on by notable members:

Mr Rohit Kapoor – Director Marketing – Perfetti Van Melle India (PVMI) said, “At Perfetti Van Melle, we have always worked towards tapping interesting consumer trends and aligning our products and brand campaigns to best suit the audiences’ changing preferences. ChupaChups has always championed keeping fun alive through playful product formats and campaigns that are rooted in the philosophy of ‘Fun’. With online gaming being an important form of fun & entertainment for our TG, collaboration with LOCO was a natural fit for ChupaChups. We believe that this collaboration will increase the brand relevance and help take the brand to greater heights.”

Deepak Raj, VP, Loco, Pocket Aces added, “India’s growing gaming ecosystem has become a lucrative prospect for brands to reach out to a young and diverse audience and engage with them in an immersive way. In line with our aim of entertaining users, working with ChupaChups has been a rewarding experience, and we hope to recreate many more such engaging and entertaining initiatives in the future.”

Chief Content Officer, WavemakerIndia said: “ChupaChups is an extraordinary brand which has a great history of standing for fun. And it is a brand that has traversed various pop cultures that stand for fun. We are very thrilled to hold hands with this iconic brand as it turns a new chapter and embraces gaming today. We are very happy to have worked on this with a partner like Loco and Pocket Aces, who understand the audience like no other”.