Astralis announces Commercial Partnership with homeland firm Cavea
Two Danish forces combined
Astralis is a Danish esports organization. Best known for one of the most dominant Counter-Strike: Global Offensive team, they also have teams representing other games, such as FIFA and League of Legends. The parent group of Astralis is the Astralis Group, who previously managed Origen and Future F.C. before the merger of all teams under the Astralis brand.
Cavea is another Danish software company offering a complete commercial analytical toolbox enabling esport organizations, teams, and brands to learn undiscovered insights about their audiences and spot which social, or streaming media activities, drive the highest commercial value. Cavea is already working with a few notable names of esports scene like FNATIC, Ninjas in Pyjamas, and DreamHack.
As of Oct. 9, Astralis Group has announced on their LinkedIn that two danishes are joining forces for a "commercial partnership to deliver stream and social media analytics across all of Astralis' media channels."
Jakob Lund Kristensen, co-Founder, and CCO, Astralis Group said:
"Our vision is to create a globally recognized and iconic gaming brand. In this connection and to push our commercial partnerships forward working systematically with the best insights and analytics in the industry is paramount. When working with commercial metrics, we base our decisions on facts rather than feelings, and working with Cavea gives us insightful knowledge about the vast fanbase and millions of viewers around the globe. This enables us to pinpoint exactly which activities drive the most commercial value for us and our partners."
Mircea Gabriel Eftemie, CEO of Cavea added:
"Working with the people at Astralis Group is such a pleasure. It is a top professional organization with a clear vision for their business and the future of esports. They keep on challenging the existing, which benefits us as well, and I am really looking forward to us working together with the organization and providing our services."