100PLUS and Team Secret PUBGM announce partnership
The ties are announced on the first day of PMGC.
100PLUS, is a known brand of isotonic sports drink build by Fraser and Neave Limited. The 100Plus drink has a history of consistently voted for the number one isotonic drink brand in Malaysia since its invasion in 1983.
One the other hand, Team Secret's PUBG Mobile roster is one of the best existing teams in the PUBG Mobile Universe. In fact, the roster is in the top 16 at the biggest PUBG Mobile event ever hosted - PUBG Mobile Global Championship (PMGC). PMGC finals are commencing today holding a massive prize pool of $1.2 million and title for the taking.
The partnership between the two will focus on creating content and help esports penetration within Malaysian grounds.
Graham Lim, F&N Beverages Malaysia’s Marketing Director, said in a release: "100PLUS aspires to be the liquid willpower to keep all Malaysians hydrated with a charge to power through and realizing them. We are proud to work with Team Secret, Malaysia’s top PUBGM Team to create more content and provide a training platform to bring Malaysia’s eSports scene to greater heights."
John Yao, Team Secret CEO, added:
"We are extremely proud to work with 100PLUS in building a holistic training program for our Malaysian esports players, which includes the critical aspect of rehydration and replenishment to fuel the long hours of grind required for world-class athletes."
Financial and duration details of the partnership were not disclosed.