IBM Inks First Ever Esports Deal With Overwatch League
Overwatch League will use IBM’s technology for analytics and data
IBM marks its entry into the esports universe with a deal with Overwatch League. In this partnership, IBM will showcase and experiment Watson Artificial Intelligence and its cloud computing technology and shape its functionality to suit esports needs. With this announcement, IBM becomes the official AI, Cloud, analytics partner for the Overwatch League.
The partnership deal begins with the ongoing 2020 Overwatch League Grand Finale and will extend for 2021 and 2022 Overwatch League seasons.
Financial details about this partnership were not disclosed to the public.
Overwatch League (OWL) will make full use of IBM’s analytics, Watson AI and machine learning process for in-match data, finding new ways to show stats and improve the league’s ranking system and create a predictive analysis.
In the press release, Activision Blizzard Esports CRO, Brandon Snow commented: “We’re constantly striving to give fans the ability to more meaningfully engage with the Overwatch League, and teaming up with IBM enables us to do just that. IBM’s cutting-edge AI and machine learning, underpinned by cloud technologies, will help enable us to bring interactive and innovative engagement opportunities to our fans and teams. This is a fantastic benefit to our viewers, and we’re very excited to be announcing it during the biggest event of our season.”
In the press release, IBM’s VP/Sports & Partnerships, Noah Syken added: “We’re thrilled to bring our world-class Cloud platforms and Watson portfolio to one of the leading esports platforms in the world. The solutions we’re partnering to create can help the organizations, players, and fans enjoy an even more immersive, engaging experience. We look forward to working with the Overwatch League, to bring innovative solutions at scale, to broad and relevant audiences.”
With this announcement, this is IBM’s first esports venture opening up a global world of new opportunities for the company. IBM has a history of 35 years working with the gaming industry empowering them with new chips and cloud computing technology. This partnership signifies that many big companies are eyeing on the esports market and looking for new and innovative ways to market their product.